Vancouver WA. Real Estate Agent / Company Presents
How To Sell Your Home For The Highest Possible Price, In The Shortest Time, With The Fewest Problems!
The title of this report makes a pretty big promise, and it may seem just a little hard to believe. But it really isn’t as difficult as you might think. Achieving your goals when selling your home all starts with one thing:
You see, when you are armed with the proper information, all of the complicated pieces of the home selling puzzle will fall into place. An organized, planned approach to selling your home will eliminate the guesswork, insure that you avoid the costly pitfalls, and enjoy a successful, low stress transaction.
Learning the true inside story of how the Real Estate sales industry works may surprise you! (NOT the way it used to work 10 or 20 years ago, but how it is today!) Most real estate agents try to keep a lot of this information secret, only giving out bits and pieces where they have to. Many don’t even know it themselves!
It’s time to reveal the full truth about selling your home!
For most people, their home is their biggest financial asset. But it is often much more. It is HOME! It’s where family gathers for holidays.
It’s backyard barbecues.
It’s where your child first rode down the driveway without training wheels.
It’s where you eat, where you sleep, it’s where you LIVE!
It’s memories, good and bad.
This brings us to the first thing you’re going to have to do in order to successfully sell your home:
Realize that selling your home is a dollars and cents business transaction, and you need to put your emotional attachments to your home aside.
You need to understand that the buyer is not interested in nor affected by your own personal memories of your home. It’s natural to feel like your home is worth more than others just because it’s yours, but DON’T FALL INTO THIS TRAP.
One of the first choices is whether to sell your home yourself, or hire a real estate agent to assist you. Which way to go will depend on your personal situation and goals. The good news is that the information in this report will be useful to you regardless of which you way you choose to go.
You Need To Hear The Facts!
The biggest mistakes that sellers make when selling their home all stem from a few general errors:
· Failure to understand market conditions and pricing.
· Using outdated advertising and marketing that does NOT generate responses.
· Attempting to sell the home themselves without an agent when they are not prepared to do the job.
· Hiring the wrong real estate agent.
· Failure to understand how both the home buying and home selling processes work.
The Truth About Advertising!
The sad truth is that 99% of all advertising does not motivate the public to take action. Yes, it’s true. Why is this?
Because 99% of all people do not understand the basic principles of response generating advertising! Very few real estate agents know, most advertising agencies don’t even have a clue! (If you work at an advertising agency, sorry, but the truth is the truth!)
The problem is that most advertising is “image” advertising. This is advertising that simply shows fancy pictures and a company’s logo or slogan.
It offers no benefit to the prospect! No reason for them to take action.
This means that your advertisements need to show to the public how THEY WILL BENEFIT from your product or service. How will their life be better? How can they make or save money, have more status, be safer, feel better, etc.?
Typical real estate advertising does not do this. It is the same old boring stuff. It all blends in to a sea of ads, and none of them grab any attention.
To be effective, advertisements need to strike at people’s emotions! To really get people to respond, you need to arouse their curiosity and greed.
Remember the ad that you responded to in order to get this free report? It had a headline that grabbed your interest, and the copy got you curious about finding out information that could save you time and money.
If the ad had a big glamor shot photo and next to it said “I am the greatest real estate agent that ever lived” do you think that you would have rushed to the phone to call?
Great advertising focuses on the customer, not on yourself! Your ads need to stimulate interest and curiosity, and cause the reader to want to call for more information.
The key is to always stress BENEFITS, not just features.
FEATURE: New high efficiency heating/cooling unit
BENEFIT: Lower utility bills, comfort
FEATURE: State of the art security system
BENEFIT: Safety, peace of mind
FEATURE: 3 Bathrooms
Benefits answer the first question always on everyone’s mind:
What’s in it for me?
A SYSTEMATIC APPROACH
To put the odds of achieving your goals strongly in your favor, you need to know and understand the six-step home selling process. This process is not based on some theory out of a textbook. It has been tested and proven over many years and thousands of successful transactions.
Step 1 – Understanding Market Conditions And Pricing Your Home
The first step is also the most important. The one critical error that causes more sellers to foul up their sale and lose thousands of dollars is failing to understand market conditions. You need to know exactly what is going on in your real estate market. Not just your neighborhood, either… your whole area.
Research available, under contract, and closed sales to determine vital statistics of your area such as:
The value of anything, including houses, is determined by the supply and demand. If there are lots of sellers and few buyers, prices tend to go down and houses take longer to sell. This is referred to as a “Buyers market”.
On the other hand, if there are many eager buyers, but few homes for sale, prices will rise and houses will sell very quickly. This is a “Seller’s market”.
Next, take a look at your neighborhood. Compare your home to others based on criteria such as style, size, number of bedrooms and baths, garage, basement, pool, view, lot size, etc.
You should soon get a good feel for what price your home should bring given the current market conditions.
Remember: Keep your emotions in check and just look at the facts! “But where in the heck do you get all of this information?” All of the information about closed sales is public record, so you could obtain it from your local city or county records. Also, most title companies and real estate agents can provide you with a variety of facts about your market.
LET THE SCRUBBING BEGIN! The first order of business is to make your house shine from top to bottom, inside and out. There is no such thing as too clean. Pay special attention to the kitchen and bathrooms.
People don’t buy dirty, messy homes!
You would think that this is obvious, but an amazing number of people put their home on the market without cleaning it up first.
Your home should be clean, but that’s just the beginning. Odors from smoking and pets will scare buyers away fast. Now is also the time to fix all of those little items that you’ve been meaning to get to.
IT’S SHOW TIME! Once the price is set and the preparation is done, bring on the buyers!
But be careful, knowing what to say and what to do when potential buyers arrive to look at your home can make a big difference. Always greet them courteously, and hand them a home information brochure. If they are with a real estate agent, try to stay out of the way.
If you are selling your home yourself, casually guide them through your home, starting with your homes most outstanding features. Stay with them, but give them room to breathe, or you may make them uncomfortable.
A good Real Estate Agent or Company Will Help You With All The Paperwork and Sell Your Home Fast.
There are lots of forms and contracts used in the selling of real estate, and you need to be very familiar with them. This includes purchase agreements, addendum’s, cost breakdowns, title reports, disclosure forms, counter offers, and more.
Many areas also have MANDATORY disclosure forms for property condition and lead-based paint. Failure to complete these disclosures can result in stiff financial penalties!
The important thing is to keep your goals in mind if you want to sell your home throughout your negotiations. This will guide you, and help keep you from making bad decisions based on emotion.
As you can see, selling your home involves much more than simply sticking a “For Sale” sign in your yard and packing boxes. That is the main reason why over 90% of all sellers hire a real estate agent to handle the details for them.
This is not to say that you can’t sell your home on your own – in fact, in some situations this may make sense for you. More about selling on your own in a minute.
For those of you who have decided to hire an Agent or Company, the big question is
“WHICH Real Estate Agent or Company SHOULD WE PICK?”
This can really be quite a difficult decision, especially if you don’t know what to look for and what questions to ask. The thing that makes it the toughest is that most all real estate agents say the same thing:
“We are the biggest” “I sell the most” “We are #1”“The only choice” “Top Producer” “Award winner” Everything most agents say focuses on one of two things… themselves and their company!
As a seller, you don’t care about any of that stuff! You only care about how the real estate agent can help you achieve your goals. How will the agents services directly benefit you? What specific benefits do they offer that are above and beyond what every other agent does?
That’s what you really want to know, isn’t it?
The heck with all of the sales hype and double talk!
WHERE DO WE GO FROM HERE? That is entirely up to you, of course. If you are serious about being informed, and saving time and money in your real estate transaction, here is what I recommend.
In about 30 minutes, we can determine what is the best course of action for you to take. I will personally teach you the 6-step home selling process in detail, and how to use it to your best advantage.
There will be no obligation, no sales pressure, and no hassles, no kidding!
JUST SOLID, HELPFUL, USEFUL INFORMATION.
·· “But why would any Real Estate Company or Agent just give away all of this valuable information?”
I know that you may be asking that question in your mind. I know it’s not what most real estate agents do, and it may seem a little odd. It’s just that I have learned that good things happen when you concentrate on really helping people.
Pick up the phone and call me now, while you are thinking about it. I know that you may be a little skeptical, but one phone call isn’t much to risk, especially when you could save yourself lots of aggravation and thousands of dollars!
You can reach me at (360) 921-4522.
I look forward to hearing from you,
Help You Sell Your Home / Sell Your Home Fast / Sell Your Home Quick /
The Best Real Estate Company to call is Erlen-Busch Realty Group 360-921-4522